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Podcast Episodes

048 | Building with Purpose: Recruiting People into New Categories Through Flavor

with Stephanie Jordan, Co-Founder of B Corp Avallen Spirits (Amsterdam, NL)

In Episode 048 I had the honor to talk to Stephanie Jordan. She is the Co-Founder of B-Corp Avallen Calvados. She brings fantastic insights as he runs her Sales & Marketing Consultancy, Drinking Out Loud. Before that, she ran Sales & Global Advocacy for la Hechicera Rum and was the Global Brand Ambassador for Tanqueray Gin after starting her career in drinks on the Global Diageo graduate scheme.

Listen to the episode :

I hope you will enjoy our chat.

Time Stamps

0:00 Intro

3:04 Bringing A Non-Trendy Category To Market

5:54 Brand Or Liquid Led

9:19 Target Occasion Vs Category

14:58 Multi or Single Target Occasion

24:11 Sustainability Messaging

30:03 Outro

You can listen to it also on Spotify here:

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