053 | Nailing Your City (Distribution) Strategy: How to Transform Brand Momentum into Velocity in the right venues

In Episode 053, I continued the conversation with Justin Medcraft from Episode 052, so feel free to listen to that as well. He is the Founder of Mate Maker Hard Kombucha.

Listen to the episode :

MAFFEO DRINKS: The Lab | 053 | Nailing Your City (Distribution) Strategy: How to Transform Brand Momentum into Velocity in the right venues | Part 2/2 with Justin Medcraft, Founder of Mate Maker (Los Angeles, CA, USA)

In Episode 053, I continued the conversation with Justin Medcraft from Episode 052, so feel free to listen to that as well. He is the Founder of Mate Maker Hard Kombucha. He brings a wealth of pre…

MAFFEO DRINKS: The Lab

He brings a wealth of previous experience in Spirits and Beer. We discussed building demand for a start-up drinks brand, standing out amongst a sea of products, and focusing on building momentum.

I hope you will enjoy our chat.

One last thing: If you enjoy this podcast, you will also like the MAFFEO DRINKS Guides. You can subscribe free or paid on maffeodrinks.com

Time Stamps

0:00 Intro

0:24 When To Open New Markets

10:31 Community Driven Marketing

15:45 Growing From Your Community

18:33 Getting The SKU In, Increasing Rotation

26:33 Advantages Of Small Brands

36:19 Discipline

39:15 Contacts

39:54 Outro

About The Host: ⁠Chris Maffeo⁠

About The Guest: ⁠Justin Medcraft