060 | Nick Gillett | Wholesalers & Distributors: understanding the Drinks Route-to-Market | Mangrove Global
In Ep. 60, I chatted with Nick Gillett, the Managing Director of Mangrove Global. We discussed all the aspects of bringing drinks brands to market from start to scale, including distributors and wholesalers, as well as all the links in the drinks ecosystem. I hope you enjoy our chat.
Listen to the episode :
MAFFEO DRINKS: The Lab | 060 | Nick Gillett | Wholesalers & Distributors: understanding the Drinks Route-to-Market | Mangrove Global
In Ep. 60, I had an incredible chat with Nick Gillett, Managing Director of Mangrove Global. We spoke about all the aspects of bringing Drinks Brands to market from start to scale, including distri…
Time Stamps
0:00 Intro
1:20 Brand or Liquid Marketing Foundation
1:58 Nick Gillett Intro
6:58 Wholesalers & Importers Differences
12:50 The Game of Share of Mind
16:53 The Diversity of Wholesale
25:58 Has Wholesale Changed?
28:53 The Value of Relationships
32:10 Outro
About The Host: Chris Maffeo
About The Guest: Nick Gillett
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