094 | Beyond Brand Training: Education & The Evolution of Aperitivo
Roberta Mariani | Savoia & Italicus
Read next
Guest Shifts That Actually Work: How Maybe Sammy's Hunter Gregory Balances Technique and Experience to Scale Cocktail Culture
From The MAFFEO DRINKS Podcast: Hunter Gregory of Maybe Sammy reveals why guest shifts create curiosity without building foundations, how bars close when technical ambition outpaces guest experience, and what scaling cocktail culture person by person actually looks like.
Does Culture Really Eat Strategy for Breakfast? How Matilda Andersson uses the 4Cs Framework to Bridge Gut-Feel Insights with Rigorous Research
From The MAFFEO DRINKS Podcast: Matilda Andersson reveals why consumer research alone keeps producing the same strategic dead ends, and what the Four Cs framework actually requires when culture is the piece most brand strategies never seriously track.
What Bottom-Up Actually Means: Mark Ward, Founder of Regal Rogue on the Behaviour Between One and Ten
From The MAFFEO DRINKS Podcast: Mark Ward reveals why the gap between what you think you're saying and what the market actually hears burns more budget than any failed campaign.