Nailing your Drink Strategy
3 Reasons Why 99% of Brands Get It Wrong and How to Focus on a Simple Target Cocktail That Bartenders Wanna Use.
Chris Maffeo
056 | Georgie Bell | The Early Journey of a Founder-led Brand | The Heart Cut
In Episode 56, I continued the conversation with Georgie Bell, The Heart Cut's co-founder from Ep.55. She has extensive industry experience, having previously worked at Diageo, Bacardi, and the Scotch Malt Whisky Society.
We discussed how to explain a product, starting from a liquid, going into taste
055 | Taste Profile & Storytelling with Georgie Bell
The Heart Cut | Single Cask Whisky Bottler
054 | How to Build a Drink Brand Bottom-up | Chris Maffeo with Vani Gupta Dandia (New Delhi, India)
In Episode 054 I had the pleasure of speaking with Vani Gupta Dandia. I was a guest in her Marketing with Vani Podcast were she interviews marketing people from various industries. We dived into the Drinks Industry, looking at it from outside. I hope you will enjoy our chat
Time
053 | Nailing Your City (Distribution) Strategy: How to Transform Brand Momentum into Velocity in the right venues
Part 2/2 with Justin Medcraft, Founder of Mate Maker (Los Angeles, CA, USA)
The "Sell-in Ring Road" Checklist: How to Adapt Your Messaging to "Traffic Conditions" (i.e., Competitors on Your Route) While Staying Consistent.
Dear Bottom-up Drinks Builder,
In this Mini-Guide, I will discuss the importance of adapting your sell-in story to the listener. Most Drinks Builders have a standard top-down story they apply. They forget to listen, get input, and adjust their messaging, and that’s a pricey mistake as they fail to
052 | How a Crystal-Clear Target Occasion Helps you Stand Out in the Busiest Market for Your Category
Part 1/2 with Justin Medcraft, Founder of Mate Maker (Los Angeles, CA, USA)