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Chris Maffeo

Chris Maffeo

Prague, Czechia
Founder and Managing Director. He is the Host of The Maffeo Drinks Podcast, a leading Drinks Business Podcast listened to in 120 countries. Advisor with 20+ years of experience across 30 markets worldwide.
13
Jul

016 | Brand Ambassadors, Advocacy & KPIs: how to set up the role to build demand bottom-up | Part 2/2 with Filiberto Amati from Amati & Associates (Warsaw, Poland)

06
Jul

015 | Cities & Distributors: how to choose the right city and RTM to start from | Part 1/2 with Filiberto Amati from Amati & Associates (Warsaw, Poland)

29
Jun

014 | Nordic drinks conquering the world: how to build a local category beyond its borders, bottom-up | with Marcus Pedersen from O.P. Anderson Aquavit (Malmö, Sweden)

23
Jun

013 | The 80/20 rule in export: how to focus on winning on a couple of markets first | Part 2/2 of the Interview with Philip Duff, Founder of Old Duff Genever and Liquid Solutions (NYC, NY, USA)

17
Jun

012 | The shelf-life mindset: what can spirits learn from beer to drive rotation | Part 1/2 of the Interview with Philip Duff, Founder of Old Duff Genever and Liquid Solutions (NYC, NY, USA)

09
Jun

011 | How to get on Cocktail Menus: thinking out of the box to achieve rotation | Part 2/2 of the Interview with Brad Crompton, Director at Spirits of Bermondsey (London, UK)

04
Jun
<#034> 6 simple steps to build demand by creating your drinks category (and trademarking it)

<#034> 6 simple steps to build demand by creating your drinks category (and trademarking it)

4 min read
03
Jun

010 | Building demand for a new category: the journey from lower ABV to Session Spirit ™ | Part 1/2 of the Interview with Brad Crompton, Director at Spirits of Bermondsey (London, UK)

1 min read
28
May

009 | Tech and Geographic Strategies: how CRM tools can drive flawless execution | Part 2/2 of the Interview with Dom Bowcock, Co-founder of Bowimi (London, UK)

21
May

008 | Data Analysis in On-trade: how to systematize your approach to bars | Part 1/2 of the Interview with Dom Bowcock, Co-founder of Bowimi (London, UK)