Chris Maffeo
Founder and Managing Director. He is the Host of The Maffeo Drinks Podcast, a leading Drinks Business Podcast listened to in 120 countries. Advisor with 20+ years of experience across 30 markets worldwide.
Want to save your drinks brand P&L?
You don't need to remember all the lines in the P&L.
Wanna fix your drinks brand P&L?
Focus on "sell-out" not on "sell-in"
If you have to push the sell-in, it will likely not sell-out.
"That bar is not cool for my craft brand"... but they want to buy it. What should I do?
"Going Digital"
Wrong objectives lead to wrong decisions.
Documenting failure could be a company's biggest asset.
Are you scared about P&L management?
