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Chris Maffeo

Chris Maffeo

Prague, Czechia
Founder and Managing Director. He is the Host of The Maffeo Drinks Podcast, a leading Drinks Business Podcast listened to in 120 countries. Advisor with 20+ years of experience across 30 markets worldwide.
02
Nov
Don't search for a new importer, with the same old approach

Don't search for a new importer, with the same old approach

1 min read
28
Oct
Mix Management > P&L Management

Mix Management > P&L Management

1 min read
27
Oct
Cool cities & neighborhood are not enough to build brands anymore

Cool cities & neighborhood are not enough to build brands anymore

1 min read
12
Oct
Don't go all-in! Phase your investments wisely across a few years

Don't go all-in! Phase your investments wisely across a few years

1 min read
12
Oct
Set s.m.a.r.t. KPIs with your partner

Set s.m.a.r.t. KPIs with your partner

1 min read
12
Oct
Set the right growth pace for a new brand in a new market

Set the right growth pace for a new brand in a new market

1 min read
12
Oct
Choose the right people and the right set-up

Choose the right people and the right set-up

1 min read
12
Oct
Set clear rules with your partner on who spends what

Set clear rules with your partner on who spends what

12
Oct
Pick partners who understand premium on-trade

Pick partners who understand premium on-trade

1 min read
12
Oct
Beware unprofitable channels

Beware unprofitable channels

1 min read