

Chris Maffeo


The "Love & Money" Framework: What Most Brands Get Wrong by Focusing Only on Relationships
(and Why You Should Focus on Being Relevant with Distributors and Hospitality Venues Instead).

093 | Cracking Distribution, Bottom-Up in Dubai and The Gulf
Sophie Cookson | Craft & Culture UAE

The Trade Fair Cheat Sheet: How to Avoid The Biggest Mistakes Small Brands Make (Saving You From Ending Up Alone, At Your Expensive Stand Checking Your Mobile)
Even if you have attended a show many times before, it's your money now.
092 | Scaling a City Cocktail Culture Through Middle-Tier Bars

The "Insights Sitting at The Bar" How-to Guide: The Five Steps to Gather Insights in Bars by Yourself
(Instead of Waiting For an Invitation From your Sales Team That Will Never Come).