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The Lab Insights
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Should drink companies think in categories or in occasions?

small, consistent habits to build your brand bottom-up

Chris Maffeo
Chris Maffeo
Should drink companies think in categories or in occasions?
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Chris Maffeo

Chris Maffeo — Founder and Managing Director. He is the Host of The Maffeo Drinks Podcast, a leading Drinks Business Podcast listened to in 120 countries. Advisor with 20+ years of experience across 30 markets worldwide.

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