MAFFEO Confidential is a private podcast. Invite-only. It exists to do one thing: translate what the field is saying into something leadership can act on.
The public podcast — MAFFEO DRINKS — has been running since 2023. Over 120 episodes. Conversations with founders, distributors, brand builders, and bartenders. It is listened to from across more than 120 countries. That will stay.
The public podcast is the research. It captures the patterns.
MAFFEO Confidential is what those patterns mean.
What's inside
Each episode takes a major public conversation and translates it for commercial leadership. Not a recap. A strategic read. Where the insight applies to your market. What it tells you about your distributor relationship, your drink strategy, your account prioritisation. The things I discuss one-to-one with the directors and brand owners I work with.
Who it's for
Commercial directors. Brand owners. Managing directors. Sales leads. Distributors. People with decisions to make and not enough time to figure out what 120 podcast episodes mean for their specific situation.
People who don't have time to listen to every episode of the public podcast and try to figure out what to do with it. People who need the pattern, not the conversation.
In other words, it's for you!
How to access it
Subscribe to the Bronze plan at maffeodrinks.com. €100 per year.
You get two things from day one:
- Written analysis of every public MAFFEO DRINKS episode.
- MAFFEO Confidential, The Private Podcast
The written analysis gives you the strategic translation in document form. MAFFEO Confidential gives you the audio. Same intelligence. Two formats.
That's it.
Bottom up.
Ready to enter the room?
Every week we show you the patterns most of your competitors miss.
