How to align HQ and Local market teams?

small, consistent habits to build your brand bottom-up

Nov 30, 2021

∙ Paid

Wanna have aligned HQ and Local market teams?You have 2 options.Pick one:1/ You can live in the ivory tower, preaching brand building yet setting yourself soft targets.2/ You can align your KPIs with the stretched targets that you gave markets.If you want the respect of the markets, you know which one to pick.I’ve ignored this matter for a few years, un…

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