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037 | Building English Whisky as a New Category Bottom-up | Part 1/2 with Daniel Szor, Founder of the Cotswolds Distillery (UK)

In Episode 037, I had the honor of chatting with Daniel Szor, Founder of the Cotswolds Distillery. He has an incredible story as he left his 30-year Investment Management career in NYC, Paris, and London behind to build one of the first English Whisky Distilleries. I hope you will enjoy

Unwinding November: Your MAFFEO DRINKS Podcast Guest Recap 🎙️

Unwinding November: Your MAFFEO DRINKS Podcast Guest Recap 🎙️

I thought of taking the chance to recap our great guests on The MAFFEO DRINKS Podcast in November. Episodes 032 and 033 with Julian Marsili He is a Global Drinks Brand Director with many years of experience in the drinks business. He is behind the successful rejuvenation of the Carlsberg

036 | Bridging liquid categories: beverage development to recruit new consumers | Part 2/2 with Sebastian Barnick from Pleasant Land Distillery (Kent, UK)

In Episode 036, I continued my conversation with Sebastian Barnick in Episode 035. Feel free to listen to that, as well. Listen to the episode : MAFFEO DRINKS: The Lab | 036 | Bridging liquid categories: beverage development to recruit new consumers | Part 2/2 with Sebastian Barnick from Pleasant Land Distillery (Kent,

The "Distribution Expansion" Cheat-Sheet

The "Distribution Expansion" Cheat-Sheet

4 Rules to Avoid Collecting Dust on The Shelf (and Why 1 Case in 1 Bar is Better Than 6 Bottles in 6 Bars) The MAFFEO DRINKS Guides is a bi-weekly email newsletter. With a systematized approach, it helps drink builders grow their brand from 10 to 10k cases. Each

035 | Thinking long-term when developing a new drinks brand | Part 1/2 with Sebastian Barnick from Pleasant Land Distillery (Kent, UK)

In Episode 035, I chatted with Sebastian Barnick, Director at Pleasant Land Distillery. Starting life in the Royal Navy, he became a certified distiller and WSET educator with a wealth of experience in wines and luxury spirits. He is an NPD professional and runs a sustainable contract distillery in the

Demystifying Gen-Z

Demystifying Gen-Z

The Biggest Mistakes Brands Make When Appealing to Only One Generation (Ending Up Alienating Existing Brand Users) and What to Do Instead

034 | From the right Bars to the right Wholesalers, Bottom-up | with Gaetano Chiavetta from Everleaf Drinks (London, UK)

In Episode 034, I spoke to Gaetano Chiavetta. He heads UK & Italy On-trade at Everleaf Drinks | B Corp. He has previously worked for Global Brands and brings Bar Manager and Bartender experience from several On-trade venues in London. I hope you will enjoy our chat. Listen to the episode