The Trade Fair Cheat Sheet: How to Avoid The Biggest Mistakes Small Brands Make (Saving You From Ending Up Alone, At Your Expensive Stand Checking Your Mobile)
Even if you have attended a show many times before, it's your money now.
The "Insights Sitting at The Bar" How-to Guide: The Five Steps to Gather Insights in Bars by Yourself
(Instead of Waiting For an Invitation From your Sales Team That Will Never Come).
The Importer Hunting Checklist: How to Avoid Endless Fights, Next to Zero Sell-in Orders and No Replies
And Why You Should Start from The Right Bars, Instead
Why You Should Build Your Bottom-up Category Before Building Your Brand
Instead of Fishing In The Same Pond As All The Others
The Back Bar Cheat Sheet
How to Categorize Bottles in 4 Simple Types (Knowing How to Fill Gaps and Avoid Dusty Bottles on The Shelf)
The Trade Advocacy Blueprint: 5 Reasons to Stop Focusing Only on Bar Owners and Managers
That don't spread their brand love downward to the team
The Venue Farming Framework: A Straightforward System to Sustain Demand by Grouping Customers into 4 Types (2 Winners ✅ + 2 Losers ❌)
Why a Regular Venue That Sells Your Brand Beats a Cool One That Doesn’t