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Mini-Guides

The Brand's Storytelling Big Bang Cheat-Sheet: The 6 Bottom-Up Steps Top Drinks Brands Get Right, Evolving Their Storytelling

(That Will Save You $100K in Useless Brand Assets) The MAFFEO DRINKS Guides is a bi-weekly email newsletter. With a systematized approach, it helps drink builders grow their brand from 10 to 10k cases. Each edition solves one clear challenge for subscribers. Some editions are free, and others are paid.

The "Love & Money" Framework: What Most Brands Get Wrong by Focusing Only on Relationships

The "Love & Money" Framework: What Most Brands Get Wrong by Focusing Only on Relationships

(and Why You Should Focus on Being Relevant with Distributors and Hospitality Venues Instead).

The Trade Fair Cheat Sheet: How to Avoid The Biggest Mistakes Small Brands Make (Saving You From Ending Up Alone, At Your Expensive Stand Checking Your Mobile)

The Trade Fair Cheat Sheet: How to Avoid The Biggest Mistakes Small Brands Make (Saving You From Ending Up Alone, At Your Expensive Stand Checking Your Mobile)

Even if you have attended a show many times before, it's your money now.

The "Insights Sitting at The Bar" How-to Guide: The Five Steps to Gather Insights in Bars by Yourself

The "Insights Sitting at The Bar" How-to Guide: The Five Steps to Gather Insights in Bars by Yourself

(Instead of Waiting For an Invitation From your Sales Team That Will Never Come).

The Importer Hunting Checklist: How to Avoid Endless Fights, Next to Zero Sell-in Orders and No Replies

The Importer Hunting Checklist: How to Avoid Endless Fights, Next to Zero Sell-in Orders and No Replies

And Why You Should Start from The Right Bars, Instead

Why You Should Build Your Bottom-up Category Before Building Your Brand

Instead of Fishing In The Same Pond As All The Others

The Back Bar Cheat Sheet

How to Categorize Bottles in 4 Simple Types (Knowing How to Fill Gaps and Avoid Dusty Bottles on The Shelf)