Dear Drinks Builder,

Right on New Year’s Day, I want to thank you personally for your support during our first year. Because of your commitment, I’m excited to inform you that your old paid subscription has been upgraded for free to our new Built Bottom-Up plan.

Why the Upgrade?

• Gratitude: You’ve been with us from the start (regardless if you joined on Feb 5th or December 31st), and I want to reward your loyalty.
• Enhanced Content: The Built Bottom-Up plan offers more benefits than our original paid plan—at no additional cost.

What do you get?

Everything in The New Paid Plan

1. Early Podcast Access

Get new Maffeo Drinks podcast episodes one week before they’re available on Spotify and Apple Podcasts. It’s my way of giving you that exclusive “first sip.”

2. High-Quality Transcripts

Tired of partial or unclear transcripts? You’ll receive detailed, polished transcripts for every episode, perfect for reading on your desktop or laptop at your own pace.

3. Weekly Deep Dives & Insights

I’ll send you a curated summary of our guests' key lessons and practical insights—ideas you can apply in your drinks-building journey each week.

Everything in the “Built Bottom-Up” Plan

1. Bi-weekly Mini Guides + Archive (not available for paid members anymore)

As a Built Bottom Up subscriber, you can access my full bi-weekly mini-guide archive. In the Main Menu, they have just been clustered by topic, so you can easily access the ones you need.

I’ll send you a fresh guide every two weeks to help you build brands more effectively.

2. Early Access to Brand-Building Frameworks

Be the first to see the latest strategies and frameworks I’m developing for effective brand creation.

3. Quarterly Group Catch-Ups

Join our new group calls each quarter, where we’ll deep-dive into a specific topic and connect with fellow Drinks Builders.

4. Community Chat & Support

There’s an open chat space exclusively for paid subscribers, where you can connect with fellow listeners and share your own experiences. And, of course, you can always email me directly with questions or comments.

What Happens Next?

You don’t need to do a thing—your subscription has already been upgraded. Just watch your inbox for new features and exclusive content coming your way soon!

I’m truly grateful for your continued support and hope you’ll love everything this tier offers.

If you have any questions or feedback, reply to this email—I’m always here to help.

Happy 2025!

Here’s to building brands bottom-up together!

Cheers,

Chris