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6 min read The Lab Insights

Understanding the Real Problems Your Brand Can Solve

Instead of Inventing Solution in an Echo Chamber, to Problems That Don't Exist.
Understanding the Real Problems Your Brand Can Solve

The MAFFEO DRINKS Guides is a bi-weekly email newsletter. With a systematized approach, it helps drink builders grow their brand from 10 to 10k cases. Each edition solves one clear challenge for subscribers. Some editions are free, and others are paid. Sign up here:

Dear Bottom-up Drinks Builder,

Today, let's dive deep into something fundamental that most brands overlook: understanding the real problems you're solving in the market. Before thinking about awareness, distribution, or marketing campaigns, you must be clear about what gap you're filling and for whom.

Start with the Problem

Here's something most brands miss: before you worry about awareness or distribution, you need to understand what problem you're solving. And here's the thing:

It doesn't need to be a huge problem. It just needs to be real.

The Consumer Insights (at The Bar) Framework: 7 Reasons Why You Should Gather Them Sitting at The Bar (Instead of Getting Old News from Expensive PDF Reports That Your Competitors Read)
The drinks industry, an ever-evolving landscape of trends, presents opportunities and challenges for brands seeking to make their mark. In this fast-paced world, where innovation and consumer preferences dictate success, companies must gain valuable insights to stay ahead. While market research and internal analysis have their place, an often-overlooked goldmine of knowledge lies untapped – sitting at the bar. You know the adage too much analysis is paralysis.
MAFFEO DRINKS Guides & PodcastChris Maffeo

Let’s dive in!

Building from the Bottom Up


Published by:

Chris Maffeo

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