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Episode 129 is out now!
You don't invent the drinks that scale. You reinvent them.
When Your Brand Stops Being Yours: Following the Market After Fifteen Years
From The MAFFEO DRINKS Podcast: the brand you launch is not the brand you end up with. The market writes the serve, the occasion, and eventually the portfolio. Mark Ward on fifteen years of following Regal Rogue instead of fighting it.
Why Non-Alcoholic Brands Must Not Be Stupid : Win on Mysticism, Not Absence with Steven Grasse
From The MAFFEO DRINKS Podcast: the non-alcoholic brands that win do not sell the absence of alcohol. They build a world. A field look at brand mysticism, the comparison trap, and why a strategy you can see is a strategy that loses.
