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Bottom-Up Frameworks
4 min read

The "Industry Network" Mirage: 4 Things to Consider to Avoid Relying Mainly On Contacts to Build Your Brand

Lasting Only Until Another Friend Gets Your Spot On The Shelf

Chris Maffeo
Chris Maffeo
The "Industry Network" Mirage: 4 Things to Consider to Avoid Relying Mainly On Contacts to Build Your Brand
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Chris Maffeo

Chris Maffeo — Founder and Managing Director. He is the Host of The Maffeo Drinks Podcast, a leading Drinks Business Podcast listened to in 120 countries. Advisor with 20+ years of experience across 30 markets worldwide.

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