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Chris Maffeo

<#051> Why we should take a strong stand on peer pressure when out in a bar (and how I tackle it)

<#051> Why we should take a strong stand on peer pressure when out in a bar (and how I tackle it)

Today's is not gonna be a business-related article but it's gonna be something crucially important to build a safe industry from the bottom-up. Yesterday I finally managed to listen to a great episode of the Philip Duff Show with Tim Hetherington-Judge. The episode lifted the lid

The Scaling Dilemma: How to Avoid The Worst Mistakes Big Brands Make

The Scaling Dilemma: How to Avoid The Worst Mistakes Big Brands Make

(Saving You From Losing Consumers Jumping on The New Kid on The Block)

042 | Building Flavor From Grain to Cask, How Each step Plays a Role in Recruiting Consumers | Part 1/2 with André de Almeida of Inside the Cask (Glasgow, Scotland)

In Episode 042 I had the pleasure of chatting with André de Almeida. He is a Drinks Industry Consultant and Founder of the "Inside the Cask" website. André has 20 years of experience having worked with Loch Lomond Group, William Grant & Sons, Edrington, and other drinks companies.

041 | Bringing Gin to Brazil: how to start a brand starting from a specific need | with Arturo Isola, Co-Founder of Amazzoni Gin (Sao Paulo, Brazil)

In episode 041, I had the pleasure of chatting with Arturo Isola, Co-Founder of Amazzoni Gin. An architect and designer by training, he entered the Drinks Industry co-creating the first Brazilian Gin on his journey to craft the perfect Negroni. I hope you will enjoy this inspiring Founder’s story.

<#049> Unwinding December: Your MAFFEO DRINKS Podcast Guest Recap 🎙️

<#049> Unwinding December: Your MAFFEO DRINKS Podcast Guest Recap 🎙️

I thought of taking the chance to recap our great guests on The MAFFEO DRINKS Podcast in December. I take the chance to wish you all a fantastic 2024. Episodes 037 and 038 with Daniel Szor He is the Founder of the Cotswolds Distillery. He has an incredible story as

040 | Aligning Team's KPIs and Fact-based Storytelling | Part 2/2 with Julian Davies, Founder of Ostara Vermouth (London, UK)

In Episode 040, I continued the conversation with Julian Davies from Episode 039. Feel free to listen to that, as well. He started as a Sales guy for Stella Artois in the UK, then moved to SABMiller where he wrote the brand-building strategy, before taking a Senior Marketing role at

039 | Founding a Drinks Brand: turning the Feudal system upside down | Part 1/2 with Julian Davies, Founder of Ostara Vermouth (London, UK)

In episode 039, I finally caught up with my old friend and colleague, Julian Davies. He started as a Sales guy for Stella Artois in the UK, then moved to SABMiller where he wrote the brand-building strategy, before taking a Senior Marketing role at Bombay Sapphire. He now consults start-ups