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Chris Maffeo

Chris Maffeo

Prague, Czechia
Founder and Managing Director. He is the Host of The Maffeo Drinks Podcast, a leading Drinks Business Podcast listened to in 120 countries. Advisor with 20+ years of experience across 30 markets worldwide.
12
Jan
The 'Bottom-Up Trade' Kickstart Guide

The 'Bottom-Up Trade' Kickstart Guide

why it's wrong to think that only bars build brands and 4 simple steps to identify the right venues
4 min read
17
Dec
<#025> Why global success is misleading and how to win market-by-market bottom-up, instead

<#025> Why global success is misleading and how to win market-by-market bottom-up, instead

4 min read
03
Dec
<#023> Does your brand need Ambassadors, Salespeople, a new approach to On-trade, or all 3?

<#023> Does your brand need Ambassadors, Salespeople, a new approach to On-trade, or all 3?

5 min read
19
Nov
<#021> Is your drinks brand relevant to distributors and bars? Its success depends only on that.

<#021> Is your drinks brand relevant to distributors and bars? Its success depends only on that.

4 min read
12
Sep
<#011> Why you should create brand demand before your team can capture it. (A 4-step guide on how to do that)

<#011> Why you should create brand demand before your team can capture it. (A 4-step guide on how to do that)

5 min read
03
Sep
<#010> Why you should focus on the little things to make your brand big

<#010> Why you should focus on the little things to make your brand big

5 min read
29
Jul
Wanna know if you should split hunters' and farmers' tasks?

Wanna know if you should split hunters' and farmers' tasks?

1 min read
27
Jul
2 approaches to getting customers

2 approaches to getting customers

1 min read
25
Jul
Wanna know whom to meet first when visiting a distributor's office?

Wanna know whom to meet first when visiting a distributor's office?

1 min read
22
Jul
Get out of the meeting room

Get out of the meeting room