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Chris Maffeo

Chris Maffeo

Prague, Czechia
Founder and Managing Director. He is the Host of The Maffeo Drinks Podcast, a leading Drinks Business Podcast listened to in 120 countries. Advisor with 20+ years of experience across 30 markets worldwide.
11
Mar
Wanna use your segmentation right?

Wanna use your segmentation right?

1 min read
09
Mar
Start with the end in mind (with these 4 steps)

Start with the end in mind (with these 4 steps)

1 min read
07
Mar
How to match your drinks brand with a distributor

How to match your drinks brand with a distributor

1 min read
04
Mar
Often the problem is not your packaging.

Often the problem is not your packaging.

1 min read
02
Mar
The 3 things successful drinks brands have in common?

The 3 things successful drinks brands have in common?

28
Feb
Don't buy into crazy targets.

Don't buy into crazy targets.

1 min read
25
Feb
Do you have control of your Net Margins?

Do you have control of your Net Margins?

23
Feb
Why are you launching your drinks brand?

Why are you launching your drinks brand?

1 min read
21
Feb
Why you should stop thinking about market share

Why you should stop thinking about market share

18
Feb
Want to save your drinks brand P&L?

Want to save your drinks brand P&L?

1 min read