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Chris Maffeo

Prague, Czechia
Founder and Managing Director. He is the Host of The Maffeo Drinks Podcast, a leading Drinks Business Podcast listened to in 120 countries. Advisor with 20+ years of experience across 30 markets worldwide.
Chris Maffeo
Set the right growth pace for a new brand in a new market
The Lab Insights

Set the right growth pace for a new brand in a new market

By Chris Maffeo
Choose the right people and the right set-up
The Lab Insights

Choose the right people and the right set-up

By Chris Maffeo
Set clear rules with your partner on who spends what
The Lab Insights

Set clear rules with your partner on who spends what

By Chris Maffeo
Pick partners who understand premium on-trade
The Lab Insights

Pick partners who understand premium on-trade

By Chris Maffeo
Beware unprofitable channels
The Lab Insights

Beware unprofitable channels

By Chris Maffeo
Give the right brands to the right distributors
The Lab Insights

Give the right brands to the right distributors

By Chris Maffeo
Align your growth ambitions with those of your partners
The Lab Insights

Align your growth ambitions with those of your partners

By Chris Maffeo
Which type of partner(s) to choose?
The Lab Insights

Which type of partner(s) to choose?

By Chris Maffeo
Choose the right price and share your value fairly throughout the chain
The Lab Insights

Choose the right price and share your value fairly throughout the chain

By Chris Maffeo
Skip market reports, focus on selling the first cases
The Lab Insights

Skip market reports, focus on selling the first cases

By Chris Maffeo
Choose the right RTM, not the one you have at hand
The Lab Insights

Choose the right RTM, not the one you have at hand

By Chris Maffeo
Pick the "foot in the door" brand in your portfolio
The Lab Insights

Pick the "foot in the door" brand in your portfolio

By Chris Maffeo