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Chris Maffeo

Chris Maffeo

Prague, Czechia
Founder and Managing Director. He is the Host of The Maffeo Drinks Podcast, a leading Drinks Business Podcast listened to in 120 countries. Advisor with 20+ years of experience across 30 markets worldwide.
18
Nov
Don't worry about competitors when launching in a new market.

Don't worry about competitors when launching in a new market.

17
Nov
How many export markets should you sell your drinks brand in?

How many export markets should you sell your drinks brand in?

1 min read
16
Nov
How can the right on-trade segmentation support your P&L?

How can the right on-trade segmentation support your P&L?

1 min read
15
Nov
Why is your brand's vertical outlet segmentation not enough?

Why is your brand's vertical outlet segmentation not enough?

1 min read
12
Nov
Wanna get your drinks brand distribution right?

Wanna get your drinks brand distribution right?

1 min read
11
Nov
Business trips are useless without a clear plan.

Business trips are useless without a clear plan.

1 min read
10
Nov
Same drinks brand activation: best practice or big failure?

Same drinks brand activation: best practice or big failure?

1 min read
09
Nov
NET new customers is what you need

NET new customers is what you need

04
Nov
Stop seeing HR & Finance as the company police

Stop seeing HR & Finance as the company police

1 min read
03
Nov
Can you build drinks brands in off-trade?

Can you build drinks brands in off-trade?

1 min read