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Sep 15, 2026

Bottom-Up Cut #010 is out now!

Bonus a brand ambassador on cases and you don't get advocacy, you get discounting.

Bottom-Up Cut #010 is out now!

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“If you do an advocacy training or program done well, it sells.”

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Every week we show you the patterns most of your competitors miss.

Chris Maffeo — Founder and Managing Director. He is the Host of The Maffeo Drinks Podcast, a leading Drinks Business Podcast listened to in 120 countries. Advisor with 20+ years of experience across 30 markets worldwide.

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