In this episode, Chris Maffeo spoke to Ilias Mastrogiannis, host of Distillery Nation and founder of the Mastrogiannis Distillery and Winery. They spoke about the importance for brands to build demand and trust by educating consumers about the category and drinking occasion rather than just talking about their brand. They also suggest that brands offer something unique to stand out without overcomplicating things by creating a product just for geeks. In the end, Ilias asked Chris questions to help listeners understand better who he is and what he does. I hope you enjoy the conversation. Share it with friends, click follow and rate it if you liked it. About the Host: Ilias Mastrogiannis About the Interviewee: Chris Maffeo
The MAFFEO DRINKS Podcast
The show, which has been listened to in 111 countries, covers the drinks and hospitality industries. With a no-nonsense approach, it focuses on how beverage brands are built from the ground up. Each episode brings insights on building a brand bottom up, from glass back to distilleries and breweries to grow from bottle to case to pallet.
Host Chris Maffeo brings his 20 years of industry experience, building premium drinks brands across 30+ markets, from beer to whisky. He interviews drink founders, managers, bartenders, and distributors.
https://tr.ee/maffeodrinks-podcast
The show, which has been listened to in 111 countries, covers the drinks and hospitality industries. With a no-nonsense approach, it focuses on how beverage brands are built from the ground up. Each episode brings insights on building a brand bottom up, from glass back to distilleries and breweries to grow from bottle to case to pallet.
Host Chris Maffeo brings his 20 years of industry experience, building premium drinks brands across 30+ markets, from beer to whisky. He interviews drink founders, managers, bartenders, and distributors.
https://tr.ee/maffeodrinks-podcast 
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Chris Maffeo
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