In this episode, Chris Maffeo spoke to Mike McGrail, host of Drinks Noise Podcast and Digital Marketing Controller at Whyte & Mackay. They spoke about the importance of On-trade as a channel to build brands. They spoke about how to go from 1 bottle to 1 case by selling the first bottle with the second one in mind. They then dove into what tools to use to make that happen and discussed the mindset change that needs to happen to help bars "get rid of" bottles as fast as possible to make a new order. We hope you enjoy the conversation. Share it with friends, click follow and rate it if you liked it. About the Host: Mike McGrail About the Interviewee: Chris Maffeo
The MAFFEO DRINKS Podcast
The show, which has been listened to in 111 countries, covers the drinks and hospitality industries. With a no-nonsense approach, it focuses on how beverage brands are built from the ground up. Each episode brings insights on building a brand bottom up, from glass back to distilleries and breweries to grow from bottle to case to pallet.
Host Chris Maffeo brings his 20 years of industry experience, building premium drinks brands across 30+ markets, from beer to whisky. He interviews drink founders, managers, bartenders, and distributors.
https://tr.ee/maffeodrinks-podcast
The show, which has been listened to in 111 countries, covers the drinks and hospitality industries. With a no-nonsense approach, it focuses on how beverage brands are built from the ground up. Each episode brings insights on building a brand bottom up, from glass back to distilleries and breweries to grow from bottle to case to pallet.
Host Chris Maffeo brings his 20 years of industry experience, building premium drinks brands across 30+ markets, from beer to whisky. He interviews drink founders, managers, bartenders, and distributors.
https://tr.ee/maffeodrinks-podcast 
Appears in episode
Chris Maffeo
Recent Episodes
Share this post