<#011> Why you should create brand demand before your team can capture it. (A 4-step guide on how to do that)

small, consistent habits to build your brand bottom-up

Photo by Soundtrap / Unsplash

I am often asked about how to choose the right team. 99% of the time, I have the feeling that there is no clear idea of what those team members should do apart from “selling”. Are you sure that you have everything in place to start selling? Most of the time, I usually recommend that: do not hire a sales team yet.Why not?Beca…