This is the first episode of the chat between Chris Maffeo and Adrián Michalčík. He is the Global Winner of the Diageo WorldClass 2022 and Global Top 6 in 2016. He is the Director of Mixology at Pier 42 in Oslo.
They discussed:
• The importance of On-trade in brand building, especially in dark markets.
• What can small brands learn from Global Brands' Advocacy Programs.
• How Salespeople can prepare themselves before approaching a bar.
• Latest developments in the Czechoslovak and Nordic bar scenes.
• The Italian and Czechoslovak connection in the Global bar scene.
• How top bars decide which brands to list on their offering
About the Host: Chris Maffeo
About the Guest: Adrián Michalčík
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