<#021> Is your drinks brand relevant to distributors and bars? Its success depends only on that.

small, consistent habits to build your brand bottom-up

Photo by Kara Eads / Unsplash

In the drinks industry, there is a tendency to overfocus internally and underestimate the ecosystem in which brands are built. Most of the time is spent perfecting the liquid, the packaging, the positioning, and targeting illusionary personas.

Unfortunately, minimal time is spent understanding how to make our brand fit into t…