<#023> Does your brand need Ambassadors, Salespeople, a new approach to On-trade, or all 3?

small, consistent habits to build your brand bottom-up

Photo by Hermes Rivera / Unsplash

In today's issue, I will talk about a massively debated topic in our industry: brand ambassadors. There is a lot of confusion about their role, what they should do and why a brand should need one.

Big brands started the trend of Brand Ambassadors, but they are now popular among small craft players, too.

After the rise of c…