<#025> Why global success is misleading and how to win market-by-market bottom-up, instead

small, consistent habits to build your brand bottom-up

Photo by Martin Sanchez / Unsplash

Today I will debunk the myth of global success. We are obsessed with making our brand a worldwide phenomenon. This affects small and big brands alike. 99% of brands I speak to mention in the first 5 minutes of conversation the number of markets they are sold in. I usually challenge them: how many of those 15-30-50 marke…