<#034> 6 simple steps to build demand by creating your drinks category (and trademarking it)

small, consistent habits to build your brand bottom-up

Photo by Le Petale Studio / Unsplash

Today we will talk about the topics covered in the latest episode of The MAFFEO DRINKS Podcast.

We covered all aspects, from creating demand before entering bars to clearly communicating to wholesalers and bar managers. By talking about the broader category, a brand can establish its relevance and make the pie bigger f…