MAFFEO DRINKS Podcast & Guides
The MAFFEO DRINKS Podcast
035 | Thinking long-term when developing a new drinks brand | Part 1/2 with Sebastian Barnick from Pleasant Land Distillery (Kent, UK)
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035 | Thinking long-term when developing a new drinks brand | Part 1/2 with Sebastian Barnick from Pleasant Land Distillery (Kent, UK)

In Episode 035, I chatted with Sebastian Barnick, Director at Pleasant Land Distillery. Starting life in the Royal Navy, he became a certified distiller and WSET educator with a wealth of experience in wines and luxury spirits. He is an NPD professional and runs a sustainable contract distillery in the UK. I hope you will enjoy our chat.

Timestamps

(1:36); Origins of a Liquid and Brand

(7:48); Rectifying Vs Distilling

(11:10); Disconnect between Pricing and Quality

(18:42); The Bottom Up Era

(20:04); Value Chain Construction

(27:01); Where Do The First 10,000 Pounds Go

About The Host: Chris Maffeo

About the Guest: Sebastian Barnick

Discussion about this episode