MAFFEO DRINKS Podcast & Guides
The MAFFEO DRINKS Podcast
036 | Bridging liquid categories: beverage development to recruit new consumers | Part 2/2 with Sebastian Barnick from Pleasant Land Distillery (Kent, UK)
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036 | Bridging liquid categories: beverage development to recruit new consumers | Part 2/2 with Sebastian Barnick from Pleasant Land Distillery (Kent, UK)

In Episode 036, I continued my conversation with Sebastian Barnick in Episode 035. Feel free to listen to that, as well.

Starting life in the Royal Navy, he became a certified distiller and WSET educator with a wealth of experience in wines and luxury spirits. He is an NPD professional and runs a sustainable contract distillery in the UK. I hope you will enjoy our chat. I hope you will enjoy our chat.

Time Stamps

(0:17); Authenticity in Brands

(11:23); Modern and Traditional Target Occasions

(17:17); Hometown Authenticity

(22:28); Bridging Categories

(26:43); Categories from a Distiller's perspective

(33:55); Early Adopters

(38:28); Best Part of being a Distiller

About the Host: Chris Maffeo

About the Guest: Sebastian Barnick

Discussion about this episode