MAFFEO DRINKS Podcast & Guides

MAFFEO DRINKS Podcast & Guides

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MAFFEO DRINKS Podcast & Guides
MAFFEO DRINKS Podcast & Guides
Understanding the Real Problems Your Brand Can Solve
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Understanding the Real Problems Your Brand Can Solve

Instead of Inventing Solution in an Echo Chamber, to Problems That Don't Exist.

Chris Maffeo's avatar
Chris Maffeo
Dec 15, 2024
∙ Paid

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MAFFEO DRINKS Podcast & Guides
MAFFEO DRINKS Podcast & Guides
Understanding the Real Problems Your Brand Can Solve
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The MAFFEO DRINKS Guides is a bi-weekly email newsletter. With a systematized approach, it helps drink builders grow their brand from 10 to 10k cases. Each edition solves one clear challenge for subscribers. Some editions are free, and others are paid. Sign up here:

Balagan Budapest, Hungary - Photo by Chris Maffeo

Dear Bottom-up Drinks Builder,

Today, let's dive deep into something fundamental that most brands overlook: understanding the real problems you're solving in the market. Before thinking about awareness, distribution, or marketing campaigns, you must be clear about what gap you're filling and for whom.

Start with the Problem

Here's something most brands miss: before you worry about awareness or distribution, you need to understand what problem you're solving. And here's the thing:

It doesn't need to be a huge problem. It just needs to be real.

The Consumer Insights (at The Bar) Framework: 7 Reasons Why You Should Gather Them Sitting at The Bar (Instead of Getting Old News from Expensive PDF Reports That Your Competitors Read)

The Consumer Insights (at The Bar) Framework: 7 Reasons Why You Should Gather Them Sitting at The Bar (Instead of Getting Old News from Expensive PDF Reports That Your Competitors Read)

Chris Maffeo
·
August 5, 2023
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Let’s dive in!

Building from the Bottom Up

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