1 case in 1 bar > than 1 bottle in 6 bars
small, consistent habits to build your brand bottom-up
Photo by Biljana Martinić / Unsplash
"Distribution Sells": worst quote ever read in a boardroom.
That's the recipe for another dusty bottle on the shelf.
Pushing brands is not sustainable.
My 4 reflections:👇🏻
I've often got stuck in meeting rooms discussing if we should drive distribution or ROS (Rate of Sale or Velocity).
The two aspects go hand in hand.Br…
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