2 approaches to getting customers

small, consistent habits to build your brand bottom-up

Photo by Toa Heftiba / Unsplash

You don't want new customers.You want NET new customers.Here's how:

You can choose 2 approaches.

1. Aligned hunters and farmers

2. Competing hunters and farmers

It depends on the objectives you set.

It depends on the KPIs you set.

If each of them thinks only about themselves, you will keep getting new customers and losing existing one…