Align your growth ambitions with those of your partners

small, consistent habits to build your brand bottom-up

Photo by Chris Liverani / Unsplash

It is crucially important to align on the pace at which you want to grow your brand and if your ambition fit the ones of the distributor. They might have a different plan and relegate your brand to a secondary place.

E.g. Often brand owners are overly ambitious with their yearly targets, sometimes they are also misled by…