"That bar is not cool for my craft brand"... but they want to buy it. What should I do?

small, consistent habits to build your brand bottom-up

Photo by Jonas Jacobsson / Unsplash

Should I sell it to them? Will it ruin my brand's image?

Ask yourself these 2 questions👇🏻 :You are about to enter the outlet, you know they want it but:

• will they want a discount?

• will they manage to sell-out?

If you don't discount it to sell it in, and the venue can afford it, sell them a case and check what happens:

• eit…