Beware unprofitable channels

small, consistent habits to build your brand bottom-up

Photo by Harlow Borden / Unsplash

Ensure a fair share of the value chain is distributed to the various stakeholders to avoid a standstill when they realise there is not enough meat on the bone, and you will have to transition to another RTM. You might do the sell-in but not the sell-out. Also, pay attention to the profitability in the different channels.…