Big brands were once craft brands.

small, consistent habits to build your brand bottom-up

Photo by Adam Wilson / Unsplash

Big brands were once craft brands.

Then they outgrew their founders team, following their dream.

With size, processes and bureaucracy had to kick in.

Here is how can you retain a founders mindset, working for a big brand: ↓Not everything has to go through a process.Not all research must go through the insights team

1. Think of so…