Why do brands / distributors relationships often fail?
small, consistent habits to build your brand bottom-up
Photo by Joaquin Romero / Unsplash
Why do brands / distributors relationships often fail?
Because they are approached like dating.
Intros are made by friends or SoMe, based on look and attitude.
What about starting from aligned objectives?
Where do you want to be with your brand in 5 years?
Do you want to be a premium brand sold just in a few top outlets or d…
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