Are you building a drinks brand?

small, consistent habits to build your brand bottom-up

Photo by Elevate / Unsplash

Are you building a drinks brand?

Still thinking top-down?

Think again:The industry has done it for decades.

• Launch a brand

• Find a distributor

• Ask them to sell to customers

• Check how much they’ve sold

It doesn’t work like that anymore.

There are too many brands out there.

You should create demand.

Make it simple for distributors and thei…