Changing distributor is like divorcing a partner.

small, consistent habits to build your brand bottom-up

Photo by bilge tekin / Unsplash

Often, changing distributor is like divorcing a partner.

One always thinks that it's the other one's fault.

It's all about managing expectations. 5 steps I follow👇🏻:We tend to focus on the look and feel of that relationship but we rarely consider it that is based on shared values:

• do we want the same results from "our" bran…