Choose your approach how to enter the market

small, consistent habits to build your brand bottom-up

Photo by Tim Mossholder / Unsplash

You can convince distributors to sell your brand......or show them the bars that already want your brand.

Choose your approach wisely:

• top-down (you push the brand)

• bottom-up (the market pulls the brand)

Usually, brands enter a market with a distributor and then ask them to enter cool outlets. (top-down)

Think backward (bott…