Choose the right people and the right set-up

small, consistent habits to build your brand bottom-up

Photo by Microsoft Edge / Unsplash

beverage companies opt for having a few own people on the ground to ensure aligned execution. You have to agree upon the rules of engagement of these resources very carefully.

E.g., sometimes companies choose to employ them via the distributor payroll because they don’t have a local branch, but it might cause some issues…