Choose the right RTM, not the one you have at hand

small, consistent habits to build your brand bottom-up

Photo by Matthew LeJune / Unsplash

Do not embark on a wishful journey with the wrong brand in a city just because you already have an available RTM. They might have the wrong capabilities and drain your resources.

Often you might meet distributors during a fair, or on Social media or through existing contacts. A good distributor might not be the right fit…