Choose your target cities wisely

small, consistent habits to build your brand bottom-up

Define targets and KPI’s to segment and prioritise potential cities to avoid focusing efforts ineffectively on hard-to-get cities with low ROI. Make sure you focus your effort on the right towns and, more importantly, on the right areas in a city.

E.g. all brands want to win by focusing on sexy cities: Milan, NYC, Paris, London etc. That is the most crow…