Communication with the bartenders

small, consistent habits to build your brand bottom-up

Photo by Ambitious Creative Co. - Rick Barrett / Unsplash

Don’t tell them to sell more, show them where the bottle is hiding.

Don’t create another program, give them 2 lines they'll remember.

Don’t push a recipe, let them create one they'll keep on the menu.

Make it about their bar, not about your brand.

See you at the bar.