Communication with bartenders II

small, consistent habits to build your brand bottom-up

Photo by Kike Salazar N / Unsplash

Don’t tell them your story, show how it enhances theirs.

Don’t talk against competitors, show how it complements their category offering.

Don’t push your recipes, let them taste it and tell you how they would use it.

Make it about their bar, not about your brand.

See you at the bar.